01 · A shopper asks
Someone tells ChatGPT what they need, just as they would ask a salesperson.
See how your Shopify products show up in ChatGPT.
A shopper asks ChatGPT what to buy. ChatGPT may answer with products, product cards, and places to purchase. Caeliai helps you understand whether your store shows up, what the shopper sees, and whether the buying path leads back to your own Shopify store.
Caeliai is a founder-led, done-for-you ChatGPT shopping research and advisory studio for Shopify stores. About the studio.
63%
of recommendations in our study did not send the buyer to the brand’s own store.
Owns 37%
Leaks 18%
No path 45%
How it works
Follow the same three questions a Shopify owner should ask.
02 · ChatGPT answers
It may name products, show product cards, or recommend another brand instead.
03 · We trace the path
We document what appears and whether the shopper can continue to your Shopify store.
Evidence before recommendations.
We test real shopping questions, record what ChatGPT shows, and inspect the route back to the merchant. Other AI shopping surfaces can provide context, but ChatGPT is the primary focus.
Genesis 03: AI shopping visibility and the buy path problem.
Follows ChatGPT and Gemini recommendations into the routing layer: official wins, third-party leaks, and missing purchase paths.
How does AI shopping work for ecommerce brands?
How a shopper’s sentence becomes a shelf of product cards, and why 63% of recommendations never reach the brand’s own store.
Check your Shopify AI Shopping Score.
Start with a free check of the public product, buying-path, and crawler signals available from your Shopify store. Qualified stores may be selected for a free, deeper study using real ChatGPT shopping prompts. Submission does not guarantee selection.