Owns the path
The buy path lands on the brand’s own product page. Owned demand.
Where is ChatGPT sending your buyers?
People now ask ChatGPT what to buy. Caeliai measures what it recommends and gets ecommerce brands like yours into the answer, with the buy link pointing at your store.
Caeliai is a founder-led AI commerce research and advisory studio. About the studio.
63%
of AI shopping recommendations don’t send the buyer to the brand’s own store.
Owns 37%
Leaks 18%
No path 45%
Leaks the path
The buy path routes to a retailer or marketplace. Someone else gets the sale.
No path
The brand is named with no usable buy path at all. A recommendation that goes nowhere.
The research behind the checker.
Genesis 03: AI shopping visibility and the buy path problem.
Follows ChatGPT and Gemini recommendations into the routing layer: official wins, third-party leaks, and missing purchase paths.
How does AI shopping work for ecommerce brands?
How a shopper’s sentence becomes a shelf of product cards, and why 63% of recommendations never reach the brand’s own store.
Check your public store signals.
Review the public product, buying-path, and crawler signals available to AI shopping and search systems.